Better than Logos...

As I have said before, people aren't buying your book, or any of your other products, they are buying YOU.  By using Logos or Pictures of a sunset (or whatever) for your blog or website, you are detaching from your audience.  A good way to connect with the people you are interested in being interested in you is to use an actual photo (or some variation thereof) of yourself.  Here is an article that also may help you to see the benefits of personalization.

How to use MySpace to Market Your Book

Don't forget little 'ole MySpace. I've been telling clients for some time now.


By Simon HowdenOne of the ways to market a new book is to participate in networking sites that allow author to showcase books and participate in groups, forums and do other activities depending on that network. MySpace name could sound surprising as an advice... Recent Article published on 12/26/2009 by withmore

Facebook Guide Book: Mashable Launches Hub for Facebook Resources

Thought this would be helpful...

via Mashable! by Barb Dybwad on 12/28/09

Whether you’re new to Facebook or an old hat, the magnitude of features and functionality in the enormous social network can still be somewhat daunting. From personal profiles to brand pages and applications to groups, there’s a lot to get up to speed on — and even an expert might have occasion to want a primer on one of the lesser-travelled corners now and then.

We’ve put together a collection of some of our best resources, how-tos and guides to help individuals, businesses, organizations and non-profits get the most out of your experiences on Facebook. Similar to the Twitter Guide Book before it, this single hub is intended as a one-stop shop for building your mastery and getting more out of the world’s most popular social network.

From managing information overload in your feed to finding worthy Facebook applications to best practices for brand-building, the Facebook Guide Book is chock full of tips and tricks to help improve your Facebook experience. We hope everyone from beginner to advanced users will find something of value in the resources we’ve collected; and we’ll continue to cultivate and maintain this space as Facebook itself continues to grow and change.

And if you find something of interest in The Facebook Guide Book, we hope you’ll consider passing it on to someone who might enjoy it as well. Happy learning!

Tags: facebook, facebook guide book, guides, how tos

Watch Out For The Self Publish Bookieman

I recently read an article about the “perils” of self publishing and the “delusions” of people who want to self publish books.  The argument basically being that not everyone is a Mark Twain or John Grisham, and even if they were, those stories are made up - and they weren’t even real self publishers, they were fake self publishers - and what’s all this self publish book nonsense, anyway? - Why isn’t there enough attention being given to the BIG publisher???, and well, don’t ask me for help when you are brutally attacked by the Self Publish Bookieman.

It’s true. People are losing their minds about how popular self publishing has become, and why shouldn’t they. Current statistics state that self published material (paid and free) has increased roughly 40% from last year. Now, if your saying to yourself (or out loud) “yeah, but that 40% also counts the free stuff too”, than you’d be right (and quite possibly talking to yourself.) The important point is that it has increased, and there are no indications that it will slow down anytime soon either…ever.

You see, people have this annoying little desire to be free. They often let this desire manifest itself by setting a goal, and if they don’t stop there it may end up becoming a cry for independence, and of course, when they have gone past the point of no “this is the way things have always been” return - a revolution.

The film and recording industries have seen it happen already. As technology improves and allows everyday individuals to try their hand at shooting a film or cutting a demo, people will respond. Those industries have actually resigned to the fact that they can’t beat them, so join them. They have responded by snatching up independent artists faster than they can type YouTube or MySpace. People are launching their own careers, on their own terms, straight from their backyard and bedroom (aka my Studio Lot and Recording Studio MOM!)

Now, that pesky revolution has made it’s way to the publishing world and it is turning things upside down. People have the ability to get book publishing software for their computer, participate in free book summaries, create more success with the internet and self publish books. If they don’t know how, they can learn (D-books Online, etc.) If they don’t have the time to write, they can hire someone else (Gotham Ghostwriters, The Penn Group, etc.) If they want it in print or digital, (LuLu, Smashwords, YouPublish, etc.) they can have that too. The list goes on and on.

There is certainly nothing wrong with going the traditional route and trying to “land a publisher.” Many writers who self publish books are always checking their radar for any activity from an interested publisher, scout or agent. Any self published author who says they wouldn’t want to appear on Today or GMA is full of it. The fact of the matter is though, that people have options. Options that didn’t exist even a few years ago, and if you want to self publish books, you can.

Regardless of which path or paths you choose, if you should see or hear strange things, but can’t quite make out what they are, it may be the Self Publish Bookieman.